Privacy Policy — L.Y.F. (Light Your Fire)
Last updated: 21 Nov 2025
1. Introduction
L.Y.F. (Light Your Fire) (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website, purchase our products (Hot Legs, Braai Bags, T-shirts, Caps), or otherwise engage with us.
2. Information We Collect
- Contact Information: name, email address, phone number, billing and delivery address
- Account Data: username, password, order history
- Payment Information: payment method, transaction ID (we don’t store full credit card details — payments are processed via secure gateways)
- Usage and Analytics Data: pages visited, time spent on site, clicks, navigation patterns
- Device and Technical Data: IP address, browser type, operating system, device identifiers
- Marketing Data: preferences, newsletter or promotional opt-in status
3. How We Use Your Information
- To process and fulfil your orders, including shipping and payment
- To communicate with you about orders, respond to inquiries, and provide customer support
- To improve and personalize our website, products, and user experience
- To send marketing materials (newsletters, promotions) if you have opted in
- To detect, prevent, and address fraud or harmful activity
- To comply with legal obligations
4. Legal Basis for Processing
- Performance of a contract (processing your data to deliver goods)
- Consent (for marketing communications)
- Legitimate interests (improving services, preventing fraud)
- Legal compliance
5. Sharing Your Information
- Service Providers: payment processors, logistics/courier partners, customer support platforms
- Analytics and Marketing Partners: for understanding user behaviour (only with consent)
- Legal/Regulatory Authorities: where required by law
- Business Partners or Affiliates: only when relevant and aligned with agreed purposes
6. Data Retention
We retain personal data only as long as necessa